About Digital Marketing
The course provides a practical understanding of how businesses can improve their online presence, connect with relevant audiences, and use different digital marketing channels to support their marketing objectives.
What you'll Learn
Understand the fundamentals of SEO and how websites can be optimized to improve their visibility in search engine results.
Learn the fundamentals of paid search marketing and understand how search-based advertising can help businesses reach relevant audiences.
Explore how social media platforms can be used to build online visibility, communicate with audiences, and support digital marketing objectives.
Understand the fundamentals of Google Ads and how paid advertising strategies can be used to reach potential customers through search and other digital channels.
Course Curriculam
Build a strong foundation in digital marketing and understand how businesses use online channels to reach audiences and promote products, services, and brands.
You’ll explore:
- Introduction to digital marketing
- Traditional vs. digital marketing
- Digital marketing channels
- Online audience behavior
- Digital marketing objectives
- Marketing funnel fundamentals
- Understanding digital customer journeys
Learn the fundamentals of SEO and understand how websites can be optimized to improve their visibility and relevance in search engine results.
You’ll explore:
- Introduction to SEO
- Search engines and search visibility
- Keywords and search intent
- On-page SEO fundamentals
- Website content optimization
- Technical SEO awareness
- Search-friendly content
- SEO best practices
Understand how paid search marketing works and how businesses use search advertising to reach audiences actively looking for relevant products or services.
You’ll explore:
- Introduction to SEM
- Paid search fundamentals
- Search advertising concepts
- Keywords and search intent
- Ad messaging
- Audience targeting concepts
- Campaign fundamentals
- Understanding paid search performance
Learn how social media can be used to build digital visibility, communicate with audiences, and support marketing objectives.
You’ll explore:
- Social media marketing fundamentals
- Understanding social audiences
- Social content concepts
- Brand communication
- Audience engagement
- Social media strategy
- Content planning
- Measuring social marketing effectiveness
Develop an understanding of Google Ads and how paid advertising can help businesses reach potential customers through digital search and advertising channels.
You’ll explore:
- Introduction to Google Ads
- Paid advertising fundamentals
- Campaign concepts
- Keyword targeting
- Ad copy fundamentals
- Audience targeting
- Advertising objectives
- Campaign optimization concepts
Understand how content and audience communication contribute to an effective digital marketing strategy and help businesses build meaningful online visibility.
You’ll explore:
- Digital content fundamentals
- Understanding target audiences
- Content planning
- Content messaging
- Audience engagement
- Digital communication
- Creating relevant marketing content
- Maintaining consistent digital communication
Learn how different digital marketing channels can be combined to support broader marketing objectives and create a structured online marketing approach.
You’ll explore:
- Understanding marketing objectives
- Identifying target audiences
- Selecting digital channels
- SEO and SEM integration
- Social media integration
- Paid advertising strategies
- Digital campaign planning
- Multi-channel marketing concepts
Develop an understanding of how digital marketing activities can be reviewed and improved based on campaign objectives and performance.
You’ll explore:
- Digital campaign objectives
- Performance fundamentals
- Understanding campaign results
- Identifying areas for improvement
- Optimization concepts
- Comparing marketing activities
- Making data-informed marketing decisions
Develop an understanding of how digital marketing activities can be reviewed and improved based on campaign objectives and performance.
You’ll explore:
- Digital campaign objectives
- Performance fundamentals
- Understanding campaign results
- Identifying areas for improvement
- Optimization concepts
- Comparing marketing activities
- Making data-informed marketing decisions
